When talking about generating traffic to a website, we especially think of SEO, which remains the main source of traffic for a website (45%). Yet there are other SEO solutions complement to generate qualified traffic to your website. In this article we will give you some tips to allow you to optimize the capture of traffic to your site!
Social networks
Once the site is created and SEO optimized on site, it is often recommended to create pages on social networks such as Facebook, Twitter, Google+, Pinterest, etc. By occupying these free communication media, you will be able to give visibility to your brand or business. You will mainly be as close to your target prospects and customers. The more you are active on these media; the chances of improving your web traffic increase. If you have videos presenting the activity of your business, or you have any type of PowerPoint presentations you want to share, do not hesitate to register (for free) on content-sharing sites such as YouTube and Slideshare. Besides offering a good SEO for your content, they will open new pathways to your website. Leave nothing to chance!
The e mailing
To attract the attention of your recipient, avoid self-promotion and try to provide a service to your recipients, by relaying such articles funds that you could grow in your news section.
The Guest Blogging
The practice refers to being invited by the editor of a blog to write an article as an expert on a particular topic. The Guest Blogging is therefore based on a "give and take" the guest editor take advantage of the reputation of the blog, which itself can take advantage of the reputation of the author. More importantly, this practice allows the guest to improve its website traffic by inserting links in the text.
However, don't abuse backlinks provider sites, on pain of being penalized by the search engines. Always remember to provide original and quality content because if your content attracts your reader, there is a good chance that he will visit your website!
The presses relationships
You can apply online by sending a press release announcing something new about your business: launching a new product, moving into new premises, to attract the attention of journalists and hope they are talking about you.
Paid search
If you are looking for quick results and generate qualified traffic, you can turn to online advertising. Google AdWords, advertising the famous search engine, offers a complete system for conducting PPC campaigns. However, setting up an AdWords campaign cannot be improvised and requires a minimum of knowledge in e-marketing to optimize targeting and improving the impact in terms of traffic and conversions.
