If you look around whether you are on the streets or using public transportation, you will almost always find someone using a mobile device of some sort, whether it is a smartphone or tablet. These devices have made it easier for people to access the internet from the convenience of their own smaller devices from practically anywhere. This also means that businesses have to adjust and account for this major change. Unfortunately, many businesses, especially small businesses, are behind in terms of website development because their website is not optimized for a mobile device. This article will expand upon two key reasons why every business should have a mobile-optimized device.
#1: Many People Nowadays Search For Businesses From Mobile Devices
Certain business types lend themselves to being searched for by mobile devices. Examples include restaurants, eateries, and specialty stores. After all, it is more convenient to search for a place to eat or to shop from the convenience of a mobile device, especially when one is on-the-go. If you've tried to access a non-responsive website from your phone, you know that it is often hard to read the text and you have to tap the screen twice in order to zoom in. This puts a major strain on one's eyes.
However, a mobile or responsive site adjusts to the device size and width by adjusting the text size and placement, making it easier on the eyes. Also, the navigation bar is usually at the top represented by triple bars, which makes it easier to find and search for what you are looking for. The ease and convenience involved with a mobile-optimized website is a solid reason why people use their mobile devices to search for businesses and illustrates the importance of every business having a mobile optimized website. Gone are the days when a simple website could help your business get by.
#2: Google Now Favors Mobile Optimized Websites
On April 21, 2015, Google indicated that it would boost search engine rankings for websites that are mobile-optimized as part of the changes to their algorithm. This applies only when a search is conducted through a mobile phone or device. While only Google made this announcement as of the time this article was written, Google is a major search engine and other search engines are likely to follow suit. It is also important to note the increasing number of searches conducted through mobile devices.
While it is true that some business types are more conductive to being searched through a mobile device than others, there may come a time where more than half of searches are conducted through mobile devices for any business. If mobile usage reaches such a percentage, non-optimized sites will greatly suffer in the search rankings. Hence, having a mobile-optimized website would do a business more good than harm.
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