Being Social Media Unfriendly
If your website has no social sharing buttons on its pages or blog, it is obvious why your website does not draw a lot of traffic and experience any conversions. The design of your website has to be social media friendly. This means you have to make sure that it is easy for visitors to share your content with social media friends and followers. You can also bring social media experiences to your site in a variety of ways. This could help enhance interaction and engagement of your site and, in turn, draw in more web traffic, as well as improve conversions.
Not having a Responsive Web Design
Nowadays, if you want to design a website, it should look good not only on desktops and laptops, but also on smart phones and tablets. This is since most of the people visit websites using their mobile devices. When a website does not give a satisfying user experience when using mobile devices, it will not succeed. So, make sure to opt for a responsive web design that assures a reliable, solid and most effective presence on mobile devices for your website.
Boring Typography
Those who visit your site search for the best things about your site. To make sure you give in to their expectations, use the appropriate typography. For typography to be ideal, it has to be legible, unique, give emphasis to your overall website styling with the right size and spacing. When you use regular typography, you may not be making a big mistake, but it could make your website look very ordinary, just like other sites. This could have a negative effect on conversions. In contrast, when your web typography is well-thought of, and has a new and unique style, this will enhance your site's visual appeal.
Difficult Navigation
Website users want to have a fast and easy way to go from point A to point B. Therefore, the navigation on your site should be simple to use, easy to follow, and come with a hierarchical arrangement. In a lot of cases, poor navigation is just like a party spoiler. Navigation should be able to let people find their way across your website, find the information they need, and come up with an informed decision. If they would find it difficult, it is less likely for your website to experience high conversions.
Irrelevant Images
You should choose images that are relevant and pixel perfect for your website. In general, people assume that majority of web designers get this right, but this is not so. There are designers that do not exert any effort to choose the appropriate images for their site, which is a huge mistake. Images may lead a website to succeed or fail, and using mediocre images that are not relevant to the purpose of the website do not work well with visitors, and serves as an obstacle to conversions.
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