Traffic is the lifeblood of your business because no matter how good your website is, if no one knows it exits then your online business is dead.
Web site traffic is viewed as an important way for measuring success on the web, therefore its relevance. Irrespective of its importance, it definitely isn't the only way to measure the success of a website. Website traffic refers basically to the number of web users who visit a website.
Generally, a website traffic is a reflection of how many users that have visited that particular website and how many pages on that respective site they have viewed as well. This invariably means the higher the web traffic to your site, the more the number of visitors who have accessed the website and the more the pages viewed.
Having understood what web traffic is, most people would love to know of what importance it is to an online business. The importance of having quick targeted traffic to your website includes the following:
Businesses that are attracting visitors, are bound to be generating sales and achieving their business goal and target
The more the traffic generated, the more revenue.
The longer visitors spend on a website, the likelihood that they can be marketed to on the long run, therefore allowing for increased revenue.
A website with high traffic numbers can be a great thing, but if the traffic isn't targeted, the numbers are just as good as nothing. Each source of traffic should be targeted towards buyers who are already buying in your niche. These are buyers who hit your website because they are ready to buy.
Here, I will expose 3 proven ways to get massive traffic to your website.
Online advertising
Online adverts can in a matter of few hours generate hundreds, if not thousands of clicks to an individual's website. With the availability of a plethora of online platforms, getting ads to visitors who are ready to buy has become a lot easier. Online ads should be designed to encourage the right people to click on them.
These ads should be placed on online platforms frequented by visitors who buy from your niche. This will ensure increased sales thereby making for quicker return on investment for the online business owner. An ad placed on a wrong platform is more like forfeiting potential buyers from your website.
Blog commenting
Using blog comments as a way to generate traffic to your site is one way of attracting buyers who are ready to buy at the point of hitting your site. Then the question is how exactly do you go about using comments to generate traffic?
To do this, first, you need to find sites that are posting contents related to your niche. This is where you find people buying from your niche. It is worthy of note that comments left on industry sites are going to bring you better results than blogs that are not related to your industry.
This goes to say traffic from industry blogs is much more targeted than traffic from other sites. Due to this reason, this kind of traffic is more likely to 'convert' when presented with an offer or a signup form on your site, unlike it would have been if from a blog with unrelated niche.
When leaving a comment on blogs, ensure your additions are worthwhile to the discussion. Also ensure your comment has a good avatar. All these ensure your credibility and builds trust between you and your potential buyers. With trust in place, traffic to your website from these blogs will mostly bring those who are ready to buy from your website.
Social media
Social media can and will always impact your business and its ability to generate traffic and sales. A lot of businesses now have dedicated social media teams to help generate targeted traffic. This is why content marketing tends to work well, when combined with social media. In content marketing, you can make your website more valuable to people, thereby making them stay glued to your site.
Providing good enough content, will definitely get your social media followers to visit your site and consume more of your products. They'll also be more inclined to follow your social media profile, which can help drive traffic when you post content in the future.
