Video marketing is an absolute must for the online entrepreneur. Taking some time to study both popular and unpopular videos shows just what you have to do to create content that is contagious and makes your videos go viral. The following characteristics are found in many popular videos that attract a lot of free attention and business, so make sure to include them in your next video.
Provide Value
If your information is valuable and interesting enough, people will want to share it. One of the main reasons why videos go viral is that they give away extremely valuable information for free.
Think about the last time you stumbled across a blog post that was recorded in video, and also written. Though the message was the same in text and video, the video probably reached out to you on a much deeper level. You may have even watched the video rather than taking the time to read the written blog post.
Keep It Short
One survey revealed in the New York Times showed that 19% of people watching videos online go away after just 10 seconds. A full 44% of viewers had left by the one minute point. Be creative, thought-provoking and make great content, but make sure it's short and to the point.
Be Positive
In general, positive videos are shared more often than content that brings us down or makes us sad. The quality of your content definitely matters. No one is going to share a video that doesn't move them in some way, inform them or help them solve a big problem.
Be Relevant
Videos go viral because they are well-timed. That's why a viral video rarely lasts for more than a few days or weeks. Sometimes it only lasts for a few minutes or hours. Brushing up on your current events will help you create videos that tie into things people are talking about right now.
Create An Attention Grabbing Headline
Nobody will watch your video in the first place if you don't get them to click on your headline. Headlines with numbers, "how to" headlines, and list headlines are excellent for getting people to view your video.
When a video goes viral it gets passed from person to person and can continue on and on for a very long time. Make sure that your business doesn't miss out on the opportunities provided by video marketing.
It's predicted that by 2019, a full 80% of all internet traffic will be video-related. You simply have to have some online video presence to succeed in business these days and to turn your video marketing efforts into traffic, sales and profits.
